Lorber Media and Hidden Treasures Prods., both New York-based, have merged operations in a new business called Lorber HT Digital, with Richard Lorber serving as the outfit’s prexy-CEO.
Lorber HT Digital will acquire and market specialty docs for digital delivery, DVDs direct-to-consumer and traditional retail video distribution.
“The Internet is the optimal means of reaching geographically and demographically dispersed audiences with affinity interests,” Lorber told Daily Variety. “Our customized Web strategy will supplement delivery across all platforms, whether in virtual or physical form, and allow us to best reach the right communities for our content.”
Lorber HT Digital’s initial content focus is centered on secular spirituality, what Lorber describes as “transformational programming.”
Lorber HT Digital will also acquire content with broader rights for television and international licensing as well as seek out co-production opportunities. New entity will also continue to operate its Hidden Treasures arm, which has produced docs including “Secrets of Angels” and “Masons.” Its latest special, “Secrets of the Soul,” is now in production.
An entertainment industry veteran, Lorber was the co-founder and head of Fox Lorber, which he later merged into WinStar TV and Video. As co-chairman of WinStar, he acquired Wellspring Media, specializing in the spirituality area.
Lorber continues to serve as president of Koch Lorber Films, a specialty film distribution company, which operates independently of Lorber HT Digital.