TITLES: Sneddon is g.m., Europe; Solnicki is g.m., Asia Pacific, Latin America and emerging markets.
LEADERSHIP: Since reorganizing its international and domestic homevid operations last year into one global unit, the Mouse House has emphasized creating more consistent worldwide release strategies while preparing for the next generation of movie delivery.
L.A.-based Solnicki and London-based Sneddon say the international homevid teams are working closer than ever with the domestic division for a more disciplined approach to distribution required in the digital era.
To stem piracy, both pricing and product-availability decisions are no longer handled solely on a local basis, says Solnicki, who is leading the charge to grow the company’s business in emerging markets where piracy has previously kept a legitimate market from prospering.
Worldwide, Disney commands an 8% share of the video market, according to Media Control GfK figures covering the first three quarters of 2007.
POV: “The issue we face right now is how do we guide consumers through the format change maze, where they are thinking about the technology changes and their personal viewing habits,” Sneddon says. “I think our role in the industry is to educate consumers on the benefits of the different formats and methods to ‘consume’ and aim to take away any barriers that prevent them from buying.”