Genius seeds deal with Sesame

Duo to collaborate on TV and homevid

The Weinstein Co.’s Genius Products and Sesame Workshop have signed a distribution and co-production pact.

Under terms of the agreement, Genius will distribute the 100-title library of Sesame Workshop, the nonprofit org behind “Sesame Street,” on homevid in North America as well as on some digital platforms.

Duo will also collaborate on co-productions for television and homevid and possibly even on theatrical offerings.

“Sesame Street,” “Sesame Beginnings” and “Elmo’s World” are among the titles to be included in the distribution agreement.

Weinstein Co. co-chairman Harvey Weinstein, Sesame Workshop prexy-CEO Gary Knell, Genius CEO Trevor Drinkwater and Genius chairman Stephen Bannon orchestrated the deal.

Weinstein touted the agreement as “one of the most important acquisitions I’ve ever been involved with both on an artistic and commercial level,” and also joked that the deal was so important that he told a Children’s Television Workshop exec that “if I had to wear a Big Bird suit to close this deal I would.”

Genius has been ramping up its family-entertainment catalog; in the past year, it has added libraries from content owners such as Discovery Kids and Entertainment Rights/Classic Media, owners of such brands as Casper the Friendly Ghost, “Veggie Tales” and He-Man.

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