Fox Latin American Channels is promoting its six pay TV nets in Brazil via Internet and mobile phones.
The company created a division, Ponto.FOX, to make content available on the Internet via mundofox.com.br as well as the net’s individual Web sites. Users now have access to Fox’s “Prison Break” and “Nip/Tuck” and “My Name Is Earl” from FX.
Flac also has partnered with local wireless operator Claro, which has 23.9 million customers in Brazil. Claro users can download to their mobile phones ringtones, wallpapers, photos and other content from the nets’ programming.