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DVD rentals in Japan still growing

Average monthly rentals rose over 25%

The rental video market in Japan is still growing, with the shift to DVD all but complete, according to a survey of 725 video rental shops conducted in July by the Japan Video Software Assn., which released results Friday.

According to the survey figures, average monthly DVD rentals per store rose 25.6% year on year to ¥5.023 million ($45,252). On the other hand, video rentals declined 35.9% to $3,324, accounting for only 6.8% of average monthly store sales. Total sales grew 7% to $47,630.

The average number of DVD titles in stock rose 52% to 12,853, while VHS titles declined 39.9% to 6,113.

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