Executive will oversee global marketing, branding

Starz Home Entertainment has named Madeline Di Nonno senior VP, worldwide marketing.

In the newly created position, Di Nonno will oversee all the global marketing, branding, digital and public relations efforts on behalf of Starz Home Entertainment as well as its labels, Anchor Bay Entertainment and Manga Entertainment. She also will be responsible for home entertainment releases from newly formed Overture Films.

Di Nonno most recently was head of marketing for Echo Bridge Entertainment, where she was responsible for its theatrical and home entertainment releases and establishing its brand marketing strategy.

Prior to Echo Bridge, she was executive VP/general manager for Nielsen EDI and founder of the entertainment consulting practice Electric Butterfly. Di Nonno also spent eight years at Universal Studios Home Video as VP, strategic marketing.

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