The network that was the first to upload primetime shows to iTunes is attempting to break new ground on mobile phones.
On the day it unveiled its fall primetime sked, ABC announced it would begin streaming many of its primetime hits on-demand on Sprint mobile phones.
Shows like “Desperate Housewives,” “Grey’s Anatomy,” and “Ugly Betty” will be offered full-length on-demand or via one of three linear mobile channels that stream continuous programming throughout the day.
One of those channels will consist of content from Disney Channel. Aside from primetime dramas, the service will include ABC News shows “Nightline” and “World News with Charles Gibson,” which are already available on the Sprint platform.
Starting in the fall, the linear channels will contain advertising, but consumers will also be asked to pay a relatively hefty $20-per-month fee for the service as part of the Sprint Power Vision TV Pack, which includes 20 other channels.
Consumers can opt for just the Disney Channel as part of another content tier for $15.
Video-on-demand shows will be offered the day after their television premiere and will include at least four ABC shows at any given time.
Deal comes on the heels of Verizon’s big mobile TV play announced at the Consumer Electronics Show in January.
Verizon’s service includes eight channels, one each devoted to CBS, NBC, Fox, ESPN, MSNBC, Comedy Central and Nickelodeon.
Due to network capacity limitations, those are offered as linear channels only.