Sony’s SFX unit ventures to India

Imageworks acquires stake in FrameFlow

Sony’s SFX unit Sony Pictures Imageworks has acquired a 51% stake in Indian visual effects and animation studio FrameFlow. Unit will be renamed Imageworks India. Transaction cost was not revealed, but local sources value the deal at $5 million.

Imageworks India is expected to work closely with Culver City operations and to quadruple its output over coming years, following injection of infrastructure, tech and training. The three-year-old company was involved in 12 movies and has previously worked on “Click,” Ghost Rider” and “Spider Man 3.”

FrameFlow is based in Chennai and currently employs 80 people, but is expected to relocate to facility with space for 300.

“This partnership with Sony Pictures Imageworks is a testament to the passion and talent of our team and creative leadership of Krishnakant Mishra,” FrameFlow co-founder Hitesh Shah said. Shah now becomes co-managing director Imageworks India with Sony Pictures Imageworks executive vice president Jenny Fulle.

“We are going to be investing in infrastructure and proprietary technology software, besides offering high-end training, and expect to generate revenues to the tune of $20 million over next three years,” Fulle said.

Fulle said that move is about “partnership and not offshoring.” While current focus is on visual effects, long term goal is to get into high-end animation works,” he said.

After the takeover, company is expected to continue to service third party productions.

More Digital

  • Barstool Sports logo

    Barstool Sports Gets Another $15 Million From Chernin Group

    Sony’s SFX unit Sony Pictures Imageworks has acquired a 51% stake in Indian visual effects and animation studio FrameFlow. Unit will be renamed Imageworks India. Transaction cost was not revealed, but local sources value the deal at $5 million. Imageworks India is expected to work closely with Culver City operations and to quadruple its output […]

  • Slate Staffers Unionize With Writers Guild

    Slate Staffers Unionize With Writers Guild of America East

    Sony’s SFX unit Sony Pictures Imageworks has acquired a 51% stake in Indian visual effects and animation studio FrameFlow. Unit will be renamed Imageworks India. Transaction cost was not revealed, but local sources value the deal at $5 million. Imageworks India is expected to work closely with Culver City operations and to quadruple its output […]

  • TaylorSwiftVEVO - YouTube

    YouTube Will Merge Vevo Channel Subscribers Into Unified 'Official' Music Artist Accounts

    Sony’s SFX unit Sony Pictures Imageworks has acquired a 51% stake in Indian visual effects and animation studio FrameFlow. Unit will be renamed Imageworks India. Transaction cost was not revealed, but local sources value the deal at $5 million. Imageworks India is expected to work closely with Culver City operations and to quadruple its output […]

  • Netflix phone

    Netflix Takes Another Stab at Shorter-Form Videos With 15-Minute Comedy Specials

    Sony’s SFX unit Sony Pictures Imageworks has acquired a 51% stake in Indian visual effects and animation studio FrameFlow. Unit will be renamed Imageworks India. Transaction cost was not revealed, but local sources value the deal at $5 million. Imageworks India is expected to work closely with Culver City operations and to quadruple its output […]

  • Funny or Die Logo

    Funny Or Die Lays Off Employees Amid Digital Sector Crunch

    Sony’s SFX unit Sony Pictures Imageworks has acquired a 51% stake in Indian visual effects and animation studio FrameFlow. Unit will be renamed Imageworks India. Transaction cost was not revealed, but local sources value the deal at $5 million. Imageworks India is expected to work closely with Culver City operations and to quadruple its output […]

  • Google audiobooks

    Google Takes on Audible With New Audiobook Offering

    Sony’s SFX unit Sony Pictures Imageworks has acquired a 51% stake in Indian visual effects and animation studio FrameFlow. Unit will be renamed Imageworks India. Transaction cost was not revealed, but local sources value the deal at $5 million. Imageworks India is expected to work closely with Culver City operations and to quadruple its output […]

  • homepod-white-shelf

    Apple Starts Selling HomePod on Feb. 9

    Sony’s SFX unit Sony Pictures Imageworks has acquired a 51% stake in Indian visual effects and animation studio FrameFlow. Unit will be renamed Imageworks India. Transaction cost was not revealed, but local sources value the deal at $5 million. Imageworks India is expected to work closely with Culver City operations and to quadruple its output […]

More From Our Brands

Access exclusive content