STAR TV, DirecTV, BSkyB join forces
HONG KONG — STAR TV announced Wednesday the formation of a three-party joint venture with other News Corp. subsidiaries DirecTV and BSkyB to invest in the Championship Gaming Series, an international professional video gaming league.
Launched in 2007, CGS offers players the chance to become professional gamers and win cash prize money through a series of online competitions.
In Asia and the Middle East, CGS will host a series of qualifying events in China, South Korea, Australia and Dubai prior to the CGS regional championship to be held in October. Four teams of 10 players will be selected to represent Asia at the CGS World Championship in L.A. in November.
STAR will produce content for the Asian series and will have access to footage from global CGS events. It will broadcast the league on its channels, which have a reach of more than 300 million viewers across Asia.