You will be redirected back to your article in seconds

The MTV Vote

MTV and My Space’s plans for a series of candidate “dialogues” has the goal of boosting voter turnout — the latest iteration of the “Choose or Lose” franchise.

But have “Choose or Lose,” “Rock the Vote” and the many other get-out-the-vote efforts worked?

Maybe so. In the 2004 presidential election, the 18-29 age group remained 17% of the voting population, the same as 2000. But voter turnout among the youth population jumped 9 percent, to more than 50 percent, with nearly 5 million more showing up to the polls compared to 2000.

The turnout rate in 2004 matched that of 1992, which, by the way, is when MTV seriously entered the picture.

ChooseloseAccording to a report from the Joan Shorenstein Center on the Press, Politics, and Public Policy at Harvard’s John F. Kennedy School of Government, Iraq and terrorism were top issues that helped drive young people to the polls. But this age group also said a reason for going to the ballot box was “my family or friends encouraged me to vote.” Of less influence was a campaign’s phone call or group contact. So take your pick on where hip TV and the Internet efforts fit in.

There’s much speculation that this year, with MySpace and YouTube in the mix, as well as the continued popularity of “The Daily Show with Jon Stewart” and “The Colbert Report,” this audience will be engaged as never before, and turnout’s upward trend will continue.

More Voices

  • What's Next for 'Natasha, Pierre and

    What's Next for 'Natasha, Pierre and the Great Comet of 1812'

    MTV and My Space’s plans for a series of candidate “dialogues” has the goal of boosting voter turnout — the latest iteration of the “Choose or Lose” franchise. But have “Choose or Lose,” “Rock the Vote” and the many other get-out-the-vote efforts worked? Maybe so. In the 2004 presidential election, the 18-29 age group remained […]

  • Hayes Theater

    'Torch Song,' Second Stage and the $64 Million Broadway Bet

    MTV and My Space’s plans for a series of candidate “dialogues” has the goal of boosting voter turnout — the latest iteration of the “Choose or Lose” franchise. But have “Choose or Lose,” “Rock the Vote” and the many other get-out-the-vote efforts worked? Maybe so. In the 2004 presidential election, the 18-29 age group remained […]

  • Phantom of the Opera Broadway

    What Broadway Learned From 'The Phantom of the Opera'

    MTV and My Space’s plans for a series of candidate “dialogues” has the goal of boosting voter turnout — the latest iteration of the “Choose or Lose” franchise. But have “Choose or Lose,” “Rock the Vote” and the many other get-out-the-vote efforts worked? Maybe so. In the 2004 presidential election, the 18-29 age group remained […]

  • RWS Entertainment Group Marquee Holland America

    RWS Entertainment Launches Theatrical Development Department (EXCLUSIVE)

    MTV and My Space’s plans for a series of candidate “dialogues” has the goal of boosting voter turnout — the latest iteration of the “Choose or Lose” franchise. But have “Choose or Lose,” “Rock the Vote” and the many other get-out-the-vote efforts worked? Maybe so. In the 2004 presidential election, the 18-29 age group remained […]

  • Hamilton West End Production.

    ‘Hamilton,’ Broadway and the Duel Over Paperless Tickets

    MTV and My Space’s plans for a series of candidate “dialogues” has the goal of boosting voter turnout — the latest iteration of the “Choose or Lose” franchise. But have “Choose or Lose,” “Rock the Vote” and the many other get-out-the-vote efforts worked? Maybe so. In the 2004 presidential election, the 18-29 age group remained […]

  • HadestownNew York Theatre WorkshopBy Anaïs MitchellDeveloped

    Streaming to Broadway: How New Titles, Talent Grow Buzz Online

    MTV and My Space’s plans for a series of candidate “dialogues” has the goal of boosting voter turnout — the latest iteration of the “Choose or Lose” franchise. But have “Choose or Lose,” “Rock the Vote” and the many other get-out-the-vote efforts worked? Maybe so. In the 2004 presidential election, the 18-29 age group remained […]

More From Our Brands

Access exclusive content