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A Place for MySpace

Everyone is polling this election season. In addition to the usual Zogbys and Gallups, you have cable channels Lifetime and IFC.

And today MySpace revealed the results of its first “Impact Presidential Poll,” which is tied to a series of election related activities that also include forums with individual candidates and a Jan. 1-2 “Presidential Primary.” In the poll, they surveyed some 876 MySpace users, average age 25.

Among the more interesting findings: 25% who voted for Bush in 2004 plan to vote Democratic in 2008, compared to 18% of Kerry voters who plan to vote Republican in 2008.

Some 36% of Democratic and 38% of Republican MySpace users say the war on terror is the most important issue, followed by 29% of Democrats and 28% of Republicans who cite the economy. Immigration is a bigger priority among Republicans than Democrats, or 22% to 8%.

MySpace users also are more likely to be identified as independents, and some 86% say they are “extremely likely” or “likely” to vote on Nov. 4. And, in what is certainly no surprise, they are more likely than the rest of the population to be politically engaged and to read their news online.

That’s a good thing. What would MySpace have done had they been less likely?

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