Overall market off 1.5% as VHS continues slide

JAN. 3 | DVD rentals rose 10.3% in 2006, to hit $7.39 billion, according Rentrak’s Home Video Essentials point-of-sale tracking service.

The data, which includes a la carte, subscription and online rentals, flies in the face of a growing perception in the financial community and the business press that consumer demand for DVD is weakening.

At $7.67 billion, the overall rental market, including DVD and VHS, was off 1.5% for the year, according to Rentrak, due to the continuing steep decline of the older VHS format.

VHS rentals were just $281 million in 2006, down 74.1% from a year earlier.

VHS is dying a slow death. The format accounted for 14.1% of U.S. rentals in 2005, but just 3.7% in 2006.

Top DVD Rentals for 2006

Rank
Title (Label)
Release date
Index*
1
Flightplan (Buena Vista)
Jan. 24
100.0
2
Wedding Crashers (New Line/Warner)
Jan. 3
98.8
3
Walk the Line (Fox)
Feb. 28
98.6
4
Failure to Launch (Paramount)
June 27
85.2
5
Fun With Dick and Jane (Sony)
April 11
84.0
6
Click (Sony)
Oct. 10
81.7
7
Inside Man (Universal)
Aug. 8
77.5
8
King Kong (Universal)
March 28
73.3
9
RV (Sony)
Aug. 15
72.3
10
Lord of War (Lionsgate)
Jan. 17
71.9
11
The Benchwarmers (Sony)
July 25
69.8
12
Rumor Has It… (Warner)
May 9
66.9
13
The Break-Up (Universal)
Oct. 17
65.5
14
The Family Stone (Fox)
May 2
65.3
15
The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (Buena Vista)
April 4
64.7
16
Derailed (Weinstein/Genius)
March 21
64.4
17
Jarhead (Universal)
March 7
64.2
18
The Lake House (Warner)
Sept. 26
61.9
19
Firewall (Warner)
June 6
61.5
20
A History of Violence (New Line/Warner)
March 14
60.7


*Index puts the top title at 100 and lists all others as a percentage of the top title’s rental revenue.
Source: Rentrak’s Home Video Essentials

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