Overall market off 1.5% as VHS continues slide
JAN. 3 | DVD rentals rose 10.3% in 2006, to hit $7.39 billion, according Rentrak’s Home Video Essentials point-of-sale tracking service.
The data, which includes a la carte, subscription and online rentals, flies in the face of a growing perception in the financial community and the business press that consumer demand for DVD is weakening.
At $7.67 billion, the overall rental market, including DVD and VHS, was off 1.5% for the year, according to Rentrak, due to the continuing steep decline of the older VHS format.
VHS rentals were just $281 million in 2006, down 74.1% from a year earlier.
VHS is dying a slow death. The format accounted for 14.1% of U.S. rentals in 2005, but just 3.7% in 2006.
Top DVD Rentals for 2006
|Rank||Title (Label)||Release date||Index*|
|1||Flightplan (Buena Vista)||Jan. 24||100.0|
|2||Wedding Crashers (New Line/Warner)||Jan. 3||98.8|
|3||Walk the Line (Fox)||Feb. 28||98.6|
|4||Failure to Launch (Paramount)||June 27||85.2|
|5||Fun With Dick and Jane (Sony)||April 11||84.0|
|6||Click (Sony)||Oct. 10||81.7|
|7||Inside Man (Universal)||Aug. 8||77.5|
|8||King Kong (Universal)||March 28||73.3|
|9||RV (Sony)||Aug. 15||72.3|
|10||Lord of War (Lionsgate)||Jan. 17||71.9|
|11||The Benchwarmers (Sony)||July 25||69.8|
|12||Rumor Has It… (Warner)||May 9||66.9|
|13||The Break-Up (Universal)||Oct. 17||65.5|
|14||The Family Stone (Fox)||May 2||65.3|
|15||The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (Buena Vista)||April 4||64.7|
|16||Derailed (Weinstein/Genius)||March 21||64.4|
|17||Jarhead (Universal)||March 7||64.2|
|18||The Lake House (Warner)||Sept. 26||61.9|
|19||Firewall (Warner)||June 6||61.5|
|20||A History of Violence (New Line/Warner)||March 14||60.7|
*Index puts the top title at 100 and lists all others as a percentage of the top title’s rental revenue.
Source: Rentrak’s Home Video Essentials