Sony's genre/specialty labels shift gears

B.O.: $259 million

Top pic: “Stomp the Yard,” $61 million

Exec suite: Clint Culpepper, prexy; Marc Weinstock, exec VP, marketing

Analysis: Sony’s genre/specialty labels Screen Gems and TriStar both shifted gears over the past year. Screen Gems diversified its slate to include more urban and heist fare amid softening returns for horror pics. Sister arm TriStar released its last titles in the wake of topper Val Van Galder’s move to run marketing for Sony.

Screen Gems had its biggest hit with “Stomp the Yard” over the Martin Luther King holiday frame. Teen horror pics “The Messengers” and “The Covenant” also topped the box office, but paled in comparison. “Vacancy” managed to scare up only a No. 4 spot in its opening weekend.

The last remnants from TriStar’s previous incarnation, meanwhile, saw lackluster returns. The label just had a few titles left in the pipeline after Van Galder segued to her new role. “Running With Scissors,” one of TriStar’s bigger kudos hopes, tanked despite a flashy turn by Annette Bening. Sandra Bullock starrer “Premonition” came and went with little fanfare. Lindsay Lohan starrer “I Know Who Killed Me” and “Daddy Day Camp,” originally intended as a direct-to-video offering, did even worse.

Up next:

  • “Resident Evil: Extinction” (Sept. 21)

  • “This Christmas,” Nov. 21

  • “First Sunday,” Jan. 11

  • “Untraceable,” Jan. 25

  • “Prom Night,” April 11

  • “Lakeview Terrace,” 2008

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