Says Forbes: “The Writers Must Win”

What does it say when a publication renowned for the care and feeding of corporate moguls says, “Hollywood scribes had to strike, and now they have to prevail”?

That’s from writer Lacey Rose, who’s covering the strike for the publication. The answer to her headline, of course, comes down to dollars and cents:

Americans now spend nearly 27 hours a month online, up 8% from just two years ago, according to comScore Media Metrix. And advertising dollars are following: Internet ads registered a 17.7% increase in the first half of 2007, to $5.5 billion, while the broadcast networks saw ad spending slip 3.6%, to $11.8 billion, during the same period, according to TNS Media Intelligence, a division of Taylor Nelson Sofres that tracks ad spending.

Why The Writers Must Win []

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety