What does it say when a publication renowned for the care and feeding of corporate moguls says, “Hollywood scribes had to strike, and now they have to prevail”?
That’s from Forbes.com writer Lacey Rose, who’s covering the strike for the publication. The answer to her headline, of course, comes down to dollars and cents:
Americans now spend nearly 27 hours a month online, up 8% from just two years ago, according to comScore Media Metrix. And advertising dollars are following: Internet ads registered a 17.7% increase in the first half of 2007, to $5.5 billion, while the broadcast networks saw ad spending slip 3.6%, to $11.8 billion, during the same period, according to TNS Media Intelligence, a division of Taylor Nelson Sofres that tracks ad spending.
Why The Writers Must Win [Forbes.com]