You will be redirected back to your article in seconds

Pirates of the Caribbean

2007 Hot Property

Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP

Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics

The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office.

And on the merchandising side, Jack Sparrow action figures and other Zizzle toys got a major in-store promotional push at Wal-Mart and Toys R Us this spring, with the latest film installment adding new characters (Asian pirates Tai Huang and Sao Feng, just to name a few), ships, locations, and interactive game elements.

While “Pirates” stationary has sold well with tween girls, the brand’s core lubbers are boys ages 4 to 11. Meanwhile, collectors have even pillaged high-end deluxe action figures sold in Japan.

And many a beauty is smitten with actors Johnny Depp or Orlando Bloom, who take part in product development.

POV: “We have a very, very close working relationship with the studio, director and producer,” says Jim Fielding, exec VP, Disney Global retail sales and marketing. “We develop products simultaneously with the film, very tied to the story.”

More Scene

  • Hong Chau American Woman

    'Downsizing' Star Hong Chau on Men and #MeToo: 'I Don't Want to Tell Somebody What to Say'

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Common Would Support Oprah for President

    Common Says An Oprah Presidency Would Bring America Back to 'Compassionate Leaders' That 'Care About Human Beings' (EXCLUSIVE)

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • SAG Awards Prep

    Sneak Peek at 2018 SAG Awards Post-Show Gala

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • grace and frankie lisa kudrow

    Jane Fonda, Lily Tomlin Talk the Realities of Aging at ‘Grace and Frankie’ Season 4 Premiere

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Sundance Parties

    Sundance 2018: The Insider's Party Guide

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • '12 Strong' film premiere

    '12 Strong': Chris Hemsworth Hopes Film Can Reduce 'Misconceptions' About Afghanistan

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

  • Guillermo del Toro, Greta Gerwig and

    Timothée Chalamet Says He'd Love to Work With Christopher Nolan or Guillermo del Toro

    Principals: Andy Mooney, chairman, Disney Consumer Products; Eva Steortz, VP of film franchise licensing, DCP Licensees include: Zizzle and Mega Bloks for toys, Starlite for electronics The story: Disney’s third “Pirates of the Caribbean” feature, “At World’s End,” is closing in on the billion-dollar mark at the global box office. And on the merchandising side, […]

More From Our Brands

Access exclusive content