Microsoft announced a partnership deal Monday with Changhong, one of China’s biggest TV set makers, to jointly develop entertainment products linking TV and the Internet.
Microsoft will become a strategic investor in Changhong, buying just under 1% of its shares for about $12 million, Changhong said in a statement.
Deal is the latest sign of the Web’s growing importance for distributing movies and programming in the rapidly expanding Chinese market.
China has the world’s second-largest population of Internet users after the U.S., with 137 million people online. Its population of TV viewers is already the world’s biggest at 400 million.