Hollywood Law Impact Report

Firm: Loeb & Loeb

The practice: With a 50-lawyer entertainment group, Loeb & Loeb has a diverse and dominating practice. Mayerson, the managing partner of the firm’s L.A. office, is a leading film finance lawyer, who has represented banks, hedge funds and high-net-worth individuals in putting together deals.

“My practice is dominated by the migration of money from the East Coast to the West Coast,” Mayerson says. “These transactions are where Hollywood meets Wall Street.”

The huge influx of capital into the film world has created a whole new spectrum of clients.

GE Capital, says Mayerson, which never had investments in this area, has become a player on the financial side and is starting to lead deals.

Mayerson also has handled financing for producers Joel Silver and Michael London; the Gun Hill Road deal for Relativity Media; deals on behalf of high-net-worth individuals such as Larry Ellison and newcomer Steven Rales; Sam Nazarian’s Element Films; and hedge funds including Fortress and financial institutions like Citibank and Merrill Lynch.

While Mayerson has pioneered revenue streams for film finance, colleague Emanuel has built a robust talent portfolio, discovering new faces — he met client Robert Rodriguez, for example, just after the filmmaker finished his breakthrough effort, “El Mariachi” — by actively combing the festival circuit.

Today, the Aussie native’s roster also includes Gary Oldman, Leelee Sobieski and Ryan Murphy — Emanuel just negotiated a $15 million deal for “Nip/Tuck” creator Murphy.

POV: “One of the things that distinguishes our offices is the sheer amount of financial transactions we do,” Mayerson explains.

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