Former <i>Variety</i> writer named senior VP

Jim Benson has joined Hollywood praisery the Lippin Group as senior veepee.

Until recently, Benson — a former Daily Variety TV reporter — was Los Angeles bureau chief for Broadcasting & Cable. He had previously spent eight years at Universal/Studios USA overseeing media relations for the company’s syndie unit.

At Lippin, Benson will work with the company’s corporate and emerging media clients. He’ll be based in Los Angeles.

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