International sales fell in 2006

Units sold was flat, but price declines brought down dollar values

JAN. 19 | The sell-through market was somewhat tougher internationally in 2006 than it was in the U.S.

Although overall U.S. consumer spending on purchases grew a scant 1.4%, consumer sales in the rest of the world fell 4.8% to $16.27 billion, according to Media Control GfK International.

Media Control’s U.S. president, Amy Heller, said that in terms of units sold, the international market was essentially flat, with the drop in dollar value due partially to price declines, particularly in the U.K. Unit sales in the U.K., one of the largest home video markets outside the U.S., grew 3% during the year, but dollar value dropped by 6%.

Media Control data shows DVD accounting for more than 99% of packaged home entertainment sales internationally, a similar percentage to the U.S. VHS, UMD and the high-definition Blu-ray Disc and HD DVD formats combined made up less than 1% of the international market, with VHS and UMD each hovering near $50 million. The two high-def formats represented less than $5 million combined.

Media Control collects point-of-sale data from retailers outside the U.S. and claims market coverage ranging from 65% to 90% in individual territories.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading