Motion Picture CEO addresses Chamber

WASHINGTON — Playing the role of ugly American will not help put a stop to global piracy, the chief exec of the Motion Picture Assn. of America said.

“We can’t have Mr. Red-White-and-Blue going around telling every country how to enforce its intellectual property laws,” Dan Glickman told a U.S. Chamber of Commerce summit on counterfeiting and piracy on Wednesday.

“There is no simple way to deal with this issue,” he continued. “We’ve got to build alliances with industries around the world. We’ve got to work with governments. We need a resolute U.S. government with us. And we’ve got to look at each country through its eyes, not ours.”

With countries like Russia and China, which haven’t responded to such measures, invoking international trade laws is the way to go, Glickman added.

Glickman was speaking on a panel that included reps of the pharmaceuticals industry, entertainment software developers and hard-goods manufacturing biz. The overall summit was devoted to exploring the problem of global piracy and counterfeiting, which denies the collective U.S. copyright industries almost $60 billion in revenue and an estimated 373,000 new jobs a year, according to the Institute for Policy Innovation, a public policy organization.

“As policymakers turn their attention to the competitiveness of the U.S. economy in the global marketplace, it is clear that the problem of copyright piracy should be afforded a prominent place on the policy agenda,” said Stephen E. Siwek, an economist who wrote the report released Wednesday morning by IPI.

To get more help from Congress, Glickman advised creating “an intensity behind our efforts. Politicians have got to think they’re vulnerable if they don’t go down this road. We’ve got to make sure we have allies and champions chomping at the bit and willing to make jerks of themselves to bring attention to this subject.”

Earlier in the day, NBC U prexy Jeff Zucker ratcheted up the rhetorical pressure on the technology and IT industries to devise solutions to the problem of digital piracy.

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