Fox Intl’ picks up online networks

Ad giants specialize in Spanish, Portuguese

Faced with regulations that bar them from advertising on rival cable/satellite webs, Fox Intl. Channels, Latin Amerca (FIC) has snapped up ClickDiario and Directa Network, two leading online ad networks specializing in Spanish and Portuguese-speaking auds.

Their combined operation manages more than a thousand publishers and serves more than 7 billion impressions per month. Both companies will form part of new online unit.

FIC Latin America has been advertising on the Internet to reach its upscale Internet-savvy viewers in the region, said Hernan Lopez, FIC’s prexy and COO. “Online ad spend in Latin America, Iberia, and the U.S. Hispanic market is estimated at $800 million, only 2% of the total pie. As this market grows, Fox is now very well positioned to capture a fair share in most segments — publishing, ad networks, affiliate networks, lead generation, contextual ads, video ads and search engine marketing and optimization,” he said.

FIC has also bought leading ad company Digital Ventures, parent company of Directa Network, from its founders Damian Voltes and Ariel Arrieta who have agreed to stay on and report to Hector Costa, Fox’s senior VP of ad sales and managing director of online ad networks.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading