You will be redirected back to your article in seconds

FBN, CNBC target foes in ads

Cable networks prep for network battle

Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters.

Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed during the first week, as well as its slogan, “First in Business. Worldwide.”

The Fox ad, fashioned to look like CNBC’s campaign, features the Fox Biz folks and a twist on the slogan: “First in Business. Soon.”

Meanwhile, both cablers are buying up local cable ads on each other’s air, urging business viewers to switch sides.

More TV

  • Chandler Riggs as Carl Grimes -

    Our Staff Picks: TV Shows to Watch the Week of Feb. 19, 2018

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • GOOD GIRLS -- Pilot -- Pictured:

    'Good Girls' Creator Jenna Bans on How Donald Trump's Election Fueled Her

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • Berlin: The Rules for International TV

    Berlin: The Rules for International TV Drama May Be Changing

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • TV Divorce

    The TV Divorce: For Couples Who Can't Agree on What to Watch

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • February 19, 2018 - Pyeongchang, GANGWON,

    TV Ratings: Winter Olympics Lose Steam Over Weekend

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • The Crown Season 2

    Sony Television Crowns New International Production Management Team

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • BBC Worldwide Sells 'Dancing With the

    BBC Worldwide Sells 'Dancing With the Stars' to Iceland

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

More From Our Brands

Access exclusive content