You will be redirected back to your article in seconds

FBN, CNBC target foes in ads

Cable networks prep for network battle

Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters.

Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed during the first week, as well as its slogan, “First in Business. Worldwide.”

The Fox ad, fashioned to look like CNBC’s campaign, features the Fox Biz folks and a twist on the slogan: “First in Business. Soon.”

Meanwhile, both cablers are buying up local cable ads on each other’s air, urging business viewers to switch sides.

More TV

  • 'Mystery Science Theater 3000' starring Jonah

    'Mystery Science Theater 3000: The Return' Renewed for Season 2 At Netflix

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • Canal Plus

    Canal Plus Orders Thomas Lilti's 'Hippocrate' Medical Series

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • Teen Titans Go

    'Teen Titans Go': Animation for All Ages Celebrates Major Milestone Ahead of Feature Film

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • Duffer Brothers Variety Facetime Interview

    Duffer Brothers on 'Stranger Things' 2 and What Scares Them

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • Occupied 2

    MTG Studios Boards Norwegian Drama Series 'Wisting'

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • endemol shine logo

    Endemol Shine Surprises With Plan to Shrink Southeast Asia Operation

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

  • Stranger Things Season 2

    Netflix, Deutsche Telekom Ink Global Partnership

    Tweaking the competition has long been part of Fox News’ strategy. And the same is true for Fox Business, which launched last week with correspondent Liz MacDonald’s “peacock hunting” quip outside CNBC’s Englewood Cliff’s headquarters. Now Fox Biz is hitting the papers with an ad targeting its TV foe, imitating the newspaper ads CNBC placed […]

More From Our Brands

Access exclusive content