BEIJING — Hong Kong thesp Jackie Chan will be featured on 200,000 antipiracy refrigerator magnets to be distributed by the Motion Picture Assn. and China Film Copyright Protection Assn. in China.
The magnets will be given to film fans who buy authentic copies of “Perfect Stranger,” “The Bourne Ultimatum” and “No Reservations.”
The magnets feature a message from Chan, a legend on the mainland, thanking buyers for protecting the film industry by choosing not to buy a pirated pic.
Also backing the campaign is Amazon.com’s China operation, Amazon.cn (also known as Joyo.com).
Amazon.cn, the largest online vendor for books, music and video in China, plans to advertise the campaign on its website for the first month and will publicize the campaign in a newsletter distributed to millions of its customers.
The MPA reckons that in 2005, its members lost $6.1 billion to worldwide piracy, with piracy across the Asia-Pacific region accounting for $1.2 billion of that figure.