Luc Besson has teamed with Yann Arthus-Bertrand to make an environmentally themed feature film, “Boom erang.”
In an unusual move, the pic, which starts shooting in Brazil next week, will be available for distribution free of charge, once backers have recouped their investment in the film plus 10%, Bertrand said at Mip TV on Tuesday.
Film will be co-produced by French indie shingle Elzevir Prods (“Live and Become”) and Besson’s Europacorp, with coin from France 2.
“It’s never been done in the film industry before, it’s a bit complicated, but the idea is to make the film freely available so that as many people as possible will be able to see it,” said Arthus-Bertrand, who received Mip TV’s inaugural Green Award on Tuesday.
The Gallic photographer, best known for his aerial shots of Earth published in the bestseller “Earth From Above,” is in Cannes this week to promote the international rollout of an eight-part TV series based on the same concept, being sold by France Televisions Distribution.
“Boomerang” will shoot in 60 countries and is slated for delivery next year. Principal photography begins next week on a soy plantation in Brazil, where rainforests are being destroyed to grow crops to feed livestock in the developed world, Arthus-Bertrand said.
“The Earth’s problems are all interlinked, and the film will be a reflection on that,” he said. “We are going to shoot in the most beautiful places in the world.”
The green campaigner has a number of other irons in the fire, including a Web site on the latest environmental info, goodplanetinfo.com, being put together with the help of American and European universities.
“Scientific information is out there, but it is hard to locate,” said Bertrand, who added he is in talks with Google about the site, which will launch in January.