Auffret to head new branch

LONDON — London-based Arts Alliance Media, Europe’s leading provider of digital distribution services, is expanding its operations in southern Europe and opening an office in Paris.

French digital cinema expert Gwendal Auffret will head the Paris office, which will cover territories including France, Italy, Spain and Portugal.

Auffret and his team will coordinate installation and operation of DCI-compliant digital cinema equipment in cinemas across Southern Europe, as well as negotiating with distributors and exhibitors across the region.

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