ARD units link up for marketing

Aims is to better market rights, invest in content

BERLIN — Pubcaster ARD’s units Bavaria Film and Studio Hamburg are setting up a joint home entertainment division to market video and DVD rights for their TV series and movies.

The companies’ licensing units, Bavaria Media and Studio Hamburg Distribution & Marketing, aim to better market their own rights, invest in content from program providers and market programming produced for the pubcaster via the ARD Video label.

Bavaria and Studio Hamburg are shareholders of ARD’s main international sales division, German United Distributors, which handles world sales for ARD TV programming as well as foreign video/DVD rights.

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