AMPTP makes key strategy blunder, fails to protect “AMPTP.com”

Grab1_3

In what may be the AMPTP’s biggest misstep in the WGA strike’s PR war, the organization did not buy the URL for www.amptp.com.

Owned by the Mission Hills property masters/weapons specialists Tactical Edge Group, the address now directs to a mock AMPTP site. Graphically, it’s only a little more sophisticated than the site Stephen Glass created in desperation for Jukt Micronics, but it’s still very funny.

The “press release” follows.

AMPTP Boldly Relaunches Bold New Website

LOS ANGELES, December 10, 2007 —

The Association of Motion Picture and Television Producers announced today that the reason it exited negotiations with the Writers Guild of America was to finalize the relaunch of its website, www.AMPTP.com.

“This is a bold new era for our website,” said AMPTP president Nick Counter. “These last few weeks, we have negotiated with the WGA during the day and worked with boldness all night on making our website more fun and user-friendly. We have made bold, groundbreaking moves in several areas of web design, including words, pictures, so-called ‘hyperlinks,’ logos, and also words and pictures.”

According to Counter, now that the AMPTP is no longer distracted by trying to make a deal with the WGA, it can redouble its efforts to make its website “a bold source of information and the Internet’s number one database for photos of me.”

Visit the AMPTP at www.AMPTP.com.

— Dana Harris

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  1. not so fast says:

    Yes, I am aware that wga.com is Western Growers “Association”. Were you aware that wga.org is owned by WGA West? So, sport, for the WGA to own wga.org but not own wga.com is analogous to your post about AMPTP owning amptp.org but not amptp.com. And thanks for the immediate slap-down, I feel much better now and will cower in my corner until you call me.

  2. IRP says:

    Not so fast,
    Perfect name for someone as slow as you. WGA.com is western growers of america. Whereas the writers guild is split into two organizations — wgawest.com and wgaeast.com. Among other things, each group has slightly different services they offer members, thus two different websites and two different organizations.
    BTW. Check out AMPTP.net The high priced PR morons the studios hired forgot to register that one too.

  3. not so fast says:

    Ummm, WGA.com isn’t owned by WGA.org either. Maybe that is the real problem here, neither one is qualified to negotiate an Internet deal. At least WGA.com wasn’t open for purchase.

  4. IRP says:

    Wow. And how is the AMPTP qualified to negotiate an internet deal with the WGA? They just failed internet business 101 — when registering a company website make sure to register all iterations of that site’s name (.net, .com, .org, etc. etc.). This is just hi-larious!

  5. b!X says:

    Graphically, it’s only a little more sophisticated than the site Stephen Glass created in desperation for Jukt Micronics, but it’s still very funny.
    Um, graphically, it’s a near-carbon copy of the real AMPTP site. So it’s unclear what you’re trying to say or communicate with the above.

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