AMPTP makes key strategy blunder, fails to protect “”


In what may be the AMPTP’s biggest misstep in the WGA strike’s PR war, the organization did not buy the URL for

Owned by the Mission Hills property masters/weapons specialists Tactical Edge Group, the address now directs to a mock AMPTP site. Graphically, it’s only a little more sophisticated than the site Stephen Glass created in desperation for Jukt Micronics, but it’s still very funny.

The “press release” follows.

AMPTP Boldly Relaunches Bold New Website

LOS ANGELES, December 10, 2007 —

The Association of Motion Picture and Television Producers announced today that the reason it exited negotiations with the Writers Guild of America was to finalize the relaunch of its website,

“This is a bold new era for our website,” said AMPTP president Nick Counter. “These last few weeks, we have negotiated with the WGA during the day and worked with boldness all night on making our website more fun and user-friendly. We have made bold, groundbreaking moves in several areas of web design, including words, pictures, so-called ‘hyperlinks,’ logos, and also words and pictures.”

According to Counter, now that the AMPTP is no longer distracted by trying to make a deal with the WGA, it can redouble its efforts to make its website “a bold source of information and the Internet’s number one database for photos of me.”

Visit the AMPTP at

— Dana Harris

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 5

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. not so fast says:

    Yes, I am aware that is Western Growers “Association”. Were you aware that is owned by WGA West? So, sport, for the WGA to own but not own is analogous to your post about AMPTP owning but not And thanks for the immediate slap-down, I feel much better now and will cower in my corner until you call me.

  2. IRP says:

    Not so fast,
    Perfect name for someone as slow as you. is western growers of america. Whereas the writers guild is split into two organizations — and Among other things, each group has slightly different services they offer members, thus two different websites and two different organizations.
    BTW. Check out The high priced PR morons the studios hired forgot to register that one too.

  3. not so fast says:

    Ummm, isn’t owned by either. Maybe that is the real problem here, neither one is qualified to negotiate an Internet deal. At least wasn’t open for purchase.

  4. IRP says:

    Wow. And how is the AMPTP qualified to negotiate an internet deal with the WGA? They just failed internet business 101 — when registering a company website make sure to register all iterations of that site’s name (.net, .com, .org, etc. etc.). This is just hi-larious!

  5. b!X says:

    Graphically, it’s only a little more sophisticated than the site Stephen Glass created in desperation for Jukt Micronics, but it’s still very funny.
    Um, graphically, it’s a near-carbon copy of the real AMPTP site. So it’s unclear what you’re trying to say or communicate with the above.

More Biz News from Variety