Silverman in talks with Trump, Burnett
“The Apprentice” isn’t fired just yet.
NBC’s option on the Donald Trump/Mark Burnett skein was due to expire Friday, with the odds favoring the show’s end. In fact, Trump said last week that he wasn’t waiting for NBC to make a call and planned to walk away from the show.
Enter Ben Silverman.
NBC Universal’s new entertainment guru has a long-standing relationship with Burnett. Within 48 hours of Silverman getting his gig, Burnett hooked up Silverman and Trump via telephone to discuss the possibility of continuing “The Apprentice.”
Not surprisingly, Silverman wanted some time to see if a deal could be done.
Trump said he was “really impressed” by Silverman and had no problem granting an extension. “I can see this guy is gonna be a star,” the mogul gushed to Daily Variety.
Peacock’s option on “Apprentice” now won’t expire until June 8. There’s still no guarantee the show will be back on NBC, but the odds just got a little better.
Trump confirmed he’s working on another possible TV project, but he said he’d be happy to return for another cycle of “The Apprentice.”
“It’s been a lot of fun,” he said, adding that if NBC still doesn’t renew the show, “two other networks have said they want it.”