Abrams’ ‘Cloverfield’ raises questions

Paramount film to bow January 18

Paramount and J.J. Abrams are playing coy about a mystery-shrouded trailer running before “Transformers” in theaters around the country.

The trailer is apparently for a Bad Robot monster movie code-named “Cloverfield,” which Paramount will bow Jan. 18. Shot “Blair Witch”-style with handheld cameras, it shows revelers sounding off at a Gotham birthday party until mayhem strikes. The trailer carries no title, but at the end, it flashes “From producer J.J. Abrams,” then the release date and a quickie credit block.

Pic is being directed by “Felicity” co-creator Matt Reeves and written by “Lost” and “Alias” cohort Drew Goddard. Within days of the “Transformers” opening Monday, clips of the trailer had been removed from YouTube at Par’s request.

Yet a Bad Robot staffer close to Abrams feigned ignorance about the trailer – which bears the company’s logo – Thursday afternoon.

This isn’t the first time Abrams has been involved in mysterious schemes to promote his projects. Last year, Hyperion published a tie-in tome to “Lost,” the series he co-created, supposedly penned by a character on the plane that set the skein into motion. And the series aired mock ads for the Hanso Foundation that led viewers to various websites promoting a game tied to the program (Variety, May 22-28, 2006).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety