Playboy Enterprises is investing $5 million in the Playboy Mansion Macao being built in the Macao Studio City gambling and entertainment complex in Macau (Daily Variety, June 28).
“There are both licensing and equity components to the deal, and we expect to contribute approximately $5 million in return for a 49% interest in the mansion,” Playboy chair-CEO Christie Hefner said Tuesday. “The whole project is expected to open in late 2009. We anticipate that even in its first year Playboy Mansion Macao will generate approximately $4 million annually in revenues, with the potential for meaningful upside.”
Macau, like Hong Kong, is a special administrative region of China.