Tom’s Mission Incredible

“I’ve never seen anything like it before.” It was an unsolicited comment from someone who has seen ’em all. He’s Paul Bloch, co-chairman of Rogers and Cowan. One of their clients he personally oversees is Tom Cruise.

Bloch and I had been with the star trio of Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger through the Planet Hollywood premieres in New York, London, Minneapolis, Las Vegas, and Hong Kong. We watched the trio bound into crowds of thousands of fans, signing autographs, giving away Planet Hollywood caps, t-shirts, etc. We’d seen them bound across Hollywood Blvd. at Grauman’s Chinese to deliver goods to the fans on the other side of the street.  But nothing was like this.

Bloch was with Cruise on Thursday night at the Chinese for what was called “the fans premiere.” The mission had started in Rome with Cruise atop cars welcoming the fans in Paris from the scaffolding of the Eiffel Tower. It then went to New York to three theaters. One of the theaters was the the Magic Johnson Theater, where he was joined by his 11-year-old son, Connor. And then it was home to L.A., Katie Holmes, baby Suri — and Grauman’s Chinese theater for the “fans premiere.”

Paramount had already had a special premiere on Tuesday at the Dome in Hollywood— we were in the overflow crowd which was quickly led into an adjoining, comfortable theater. The consensus: its one helluva movie. We wondered how Tom lived through it — special effects and stunt men notwithstanding. He’ll have a tough time in matching excitement for “Mission Impossible IV.” 

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