How to save money

When the knights of the “Spamalot” cast galloped across the Tonys’ Radio City Music Hall stage Sunday during the (usual) explanatory remarks by American Theater Wing Chairman and President, Sondra Gilman and Douglas B. Leeds, the legiter’s producers saved themselves $150,000. That’s what their show (“Spamalot”) planned to spend for a 30-second commercial during the awards. The knights’ stage romp in the serious seg of the Tonys eliminated the need for “Spamalot’s” own commercial, Bill Haber happily revealed.

Haber and fellow producers were again happily rewarded, this year by the win of “The History Boys.” Their post-awards celebration went on until 4 ayem Monday at Angus McIndoe’s. Meanwhile, on the road, “Spamalot’s” a sellout in D.C., heading to London in October and Las Vegas in March ’07 at the Wynn where, says Haber, “It’s to be called, “A Monty Python 90 Minutes Comedy Special.” (B’way’s super-hit, “Phantom of the Opera” which bows June 24 at the Venetian is also cut down to the same time frame to insure audience early exits into the casino.

Haber, while also producing TNT’s eight-hour “Nightmares and Dreamscapes” and the Debbie -Allen directed “Life is Not a Family Tale” for Lifetime, also segued to New Orleans for Save The Children which has a crew of 40 working within trailers to provide children after-school sites. In Indonesia they are actually building schools destroyed by the tsunami.

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  1. Trevor says:

    And I’m sure more people took note of Spamelot than would have if they’d run a commercial. PR triumphs over advertising nearly every time. Smart business indeed.

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