World Series wins for Fox

Morning Ratings Flash -- Rick Kissell

Opposite repeats of key series like “Grey’s Anatomy,” “CSI” and “ER,” the World Series on Fox was a ratings winner Thursday night, according to affiliate-based preliminary nationals from Nielsen.

Reliable estimates for the St. Louis Cardinals’ 5-4 victory over the Detroit Tigers are subject to revision due to timezone differences, but the contest averaged a 4.9 rating/13 share in adults 18-49 and 15.3 million viewers overall on Fox’s affils from 8:30 to 11 p.m. These averages are expected to rise by about 10% in the nationals.

ABC’s “Ugly Betty” (4.2/12 in 18-49, 13.1 million viewers overall) was the top non-sports choice in the night’s opening hour opposite a “Survivor: Cook Islands” clipshow (4.1/11 in 18-49, 12.6 million viewers overall) and repeats of NBC’s “My Name Is Earl” (2.8/8 in 18-49, 7.6 million viewers overall) and “The Office” (2.7/7 in 18-49, 6.4 million viewers overall).

At 9, the battle of drama repeats went to CBS’ “CSI” (5/12 in 18-49, 16.6 million viewers overall) over ABC’s “Grey’s Anatomy” (4.5/11 in 18-49, 12.2 million viewers overall), with NBC’s “Deal or No Deal” further behind (3.5/9 in 18-49, 11 million viewers overall).

A special 10 o’clock repeat of “Grey’s Anatomy” (3.8/10 in 18-49, 9.9 million viewers overall) gave ABC the demo advantage over repeats of CBS’ “Shark” (2.9/8 in 18-49, 10.4 million viewers overall) and NBC’s “ER” (2.6/7 in 18-49, 7.2 million viewers overall).

The CW’s “Smallville” (2.2/6 in 18-49, 4.8 million viewers overall) and “Supernatural” (1.7/4 in 18-49, 3.7 million viewers overall) took advantage of some repeats on the competition to rise week to week.

Preliminary 18-49 averages for the night: Fox, 4.5/12; ABC, 4.1/11; CBS, 4/11; NBC, 3/8; CW, 1.9/5; 1.7/4.

In total viewers: Fox, 14.6 million; CBS, 13.2 million; ABC, 11.8 million; NBC, 8.4 million; CW, 4.2 million; Univision, 3.7 million.

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