Go ahead, say “The CW.”
You can almost feel yourself age as you pronounce the five-syllable mouthful destined to be the moniker of the new WB-UPN combo network.
Five syllables is two more than NBC, ABC, and CBS, and a whopping four more than Fox. Plus it ends on that awkward “double-yoo” sound.
“It’s so oddly inexpressive,” says Drew Hodges, creative director-CEO of Gotham ad agency SpotCo. “That logo looks like a restaurant in Chelsea that you have to ask someone how to get to.”
Clearly the abbreviation, which stands for CBS and Warner, needs an abbreviation.
“I like ‘Chew,'” Hodges offers.
We suggest “C-Dub.”
Now that pops.