Discovery Networks in Germany will launch DMAX in September in place of XXP, a free-to-air channel the company acquired earlier this year.
A fact-based entertainment channel, DMAX will focus on the lifestyles and interests of male viewers aged 20 – 49.
It will offer locally and internationally produced content encompassing investigative documentaries, science, lifestyle, yakkers, human interest stories, motoring and outdoor activities.
At launch, DMAX will reach approximately 27 million households. The channel is available on cable, analog and digital satellite 24 hours a day.
It will be managed out of Discovery’s German offices in Munich.