MIAMI — Telemundo has named Dave Matthews senior business development director.
Based in New York, Matthews reports to station group sales senior VP Enrique Perez.
Matthews will be responsible for developing business and will oversee offices in the U.S. and Mexico. He will also work with Telemundo stations and his counterparts at NBC Universal.
Matthews has 18 years in industry sales, the last 10 in Spanish-language media. Most recently, he was director of national accounts for Ad Conexcion, where he oversaw sales strategy for Spanish-language cable channels.