World Brief

Telefe Intl., Argentina’s biggest TV programming exporter, has hired Diana Coifman as senior sales executive for Europe to tap growing demand for content and formats in that region.

Coifman will report to Michelle Wasserman, worldwide manager of content distribution.

Coifman worked eight years for Telefe Intl. before joining London-based FremantleMedia as sales representative in Argentina and Brazil for four years.

Telefe Intl. handles foreign distribution of Telefe Contenidos, the production arm of broadcaster Telefe, and local production companies like Central Park, Cris Morena Group, Endemol Argentina and RGB Entertainment.

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