Telefe Intl., Argentina’s biggest TV program exporter, promoted Michelle Wasserman to manager of content distribution, replacing Silvana D’Angelo who left to join telenovela distributor/programmer Dori Media Group.
Previously senior sales executive, Wasserman will handle worldwide content sales.
In the shift, Telefe Intl. hired Maria Eugenia Ferrer as senior sales executive and promoted Meca Salado Pizarro to head of marketing and publicity.
Telefe Intl. handles foreign distribution of independent production companies like Cris Morena Group, Ideas del Sur, Pol-ka and RGB Entertainment.
Wasserman will report to Alejandro Parra, director of international businesses at Spain’s Telefonica-owned Telefe, which is the leading broadcaster in Argentina.