Syndies suffer in week before sweeps

Television auds on the decline

There were only a few syndication ratings winners in the week ended April 23, the last frame before May sweeps.

PUT (persons using television) levels declined for a fourth straight week, slipping by an average of 258,000 viewers from the week prior and sinking by more than 5.2 million viewers from four weeks ago.

“Entertainment Tonight” was the only magazine show to improve week-to-week, leading the field with a 4.7, up 2% from the week prior and 4% year-to-year.

“Inside Edition” drew a 3.3, unchanged for the week and up 6% from last year.

“The Insider,” in third place, held steady at a 2.4, up 4% from last year.

“Access Hollywood” averaged a 2.3, down 4% for the week but unchanged from last year, while “Extra,” at a 2.1, was down 5% for the week and unchanged year-to-year.

Talkshow ratings were mixed week-to-week, but all the yakkers except “The Ellen DeGeneres Show” were down year-to-year.

“Ellen” bucked the downtrend with a 2.2, which repped a 29% increase year-to-year but was unchanged for the week.

Top talker “Oprah” averaged a 6.3, down 2% on the week and down 10% from last year. In second place, “Dr. Phil” drew a 5.1, up 13% week-to-week but down 2% from last year.

Courtshows experienced little change. “Judge Judy” led the gavelers with a 4.6, up 2% for the week but down 2% from last year. “Judge Joe Brown” averaged a 2.9, up 4% for the week but down 9% year-to-year. “People’s Court,” at a 2.7, was down 4% on the week but up 4% from the year prior. “Divorce Court” averaged a 2.5, up 4% for the week but down 11% year-to-year.

Among gameshows, “Family Feud” had the only week-to-week increase, gaining 16% to a fourth-place 2.2 — up 16% from last year as well.

Top gamer “Wheel of Fortune” averaged an 8.0, down 1% week-to-week and year-to-year.

“Jeopardy,” at a 6.4, was down 2% for the week and 7% for the year, while “Who Wants to Be a Millionaire” earned a 3.2, unchanged for the week but up 7% from last year.

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