Syndie ratings down

Magazine shows 'Entertainment,' 'Insider' buck the trend

Most of the syndicated shows were lower in the week ended Jan. 8, with only the magazine shows managing to buck the downtrend.

Viewing was down week to week, falling on average by more than 1 million viewers, probably because of the extended vacation after New Year’s and the slew of shows still in repeats. What’s more, Jan. 2 saw the preemption of some shows by the Rose Bowl game.

The magazine genre was the only one in which every show was up. Leading the pack was “Entertainment Tonight,” up 5% to a 5.4 rating, its highest in six weeks. Show maintained its dominance of the category for the 496th consecutive week.

“Insider Edition” followed with a 3.6 rating, up 9% from last week; “The Insider” was up 7% to 2.9; and “Access Hollywood” climbed 17% to a 2.8. Fifth place “Extra” rose 4% to a 2.4.

Seven of the 11 daytime yakkers were lower than last week. It was the best of times and the worst of times for “Oprah”: Week-to-week figures showed a 9% rise to a 7.0, but rating was down a hefty 19% from last year. “The Montel Williams Show” also dropped 19% and wound up in a tie for sixth place with a 2.1.

Gavelers also suffered, with five out of seven down from last week. The best was “Judge Judy,” which moved up 8% to a season high of 5.2, although the show was still down 5% from last year.

Gameshows gathered mixed results, with two higher, one down and one remaining unchanged. “Wheel of Fortune” and “Jeopardy” were both up, with “Wheel” hitting a season high 8.9 in a 10% jump from the previous week. “Who Wants to Be a Millionaire” remained at its season high of 3.3, which it’s maintained for five weeks now. All of the gameshows were lower compared with last year.

Only one firstrun strip showed any year-to-year improvement. “The Ellen DeGeneres Show” was up 9% from last year to a 2.5.

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