TVB owns 49% of the company

Galaxy Satellite Broadcasting’s struggling paybox Supersun has linked up with telco provider PCCW to distribute its service.

Supersun is also mulling a name change to refocus its business after a string of new names and fresh starts for the company.

Originally Galaxy Satellite Broadcasts, the company became exTV in 2002 when U.S. satellite operator Intelsat bought a 51% stake. When Intelsat pulled its investment last year, management at Television Broadcasts (TVB) renamed the company Supersun.

TVB, the dominant free-to-air broadcaster in Hong Kong, owns 49% of the company, Hong Kong’s See Corp. 51%.

The proposed name is reportedly TVB Pay TV to reflect the strong TVB brand.

Supersun has about 63,000 subscribers — a far cry from competitors i-Cable with 700,000 and Now Broadband TV with 500,000.

Company has been plagued by coverage problems since its inception. It hopes to fix those with help from PCCW, Hong Kong’s largest fixed-line telephone operator, and gain access to more than 1 million households.

Supersun will be carried on PCCW’s Now Broadband TV platform. Service will include eight TVB channels that are produced internally, as well as Asian and international webs. The TVB nets range from news, drama and music to health and Taiwan news and entertainment.

This five-year deal helps Supersun overcome its networking woes and strengthens Now Broadband’s position in the market.

PCCW will receive carrier fees based on subscription numbers. Supersun service should be available on Now Broadband TV in six to eight weeks.

Supersun will continue to be distributed via satellite and over Hutchison Global Communications’ broadband network.

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