You will be redirected back to your article in seconds

Rupe mulls Italia IPO

Paybox has 3.6 million subs and is worth $6.8 bil

Less than three years after launching Sky Italia, Rupert Murdoch is eyeing an IPO of News Corp.’s budding Italo satcaster.

Morgan Stanley has completed a preliminary evaluation of Sky Italia for Murdoch as a first step toward flotation on the Milan bourse, valuing the monopoly paybox, which has 3.6 million subscribers, at E5.79 billion ($6.8 billion).

That’s close to half the value of Italian Prime Minister Silvio Berlusconi’s Mediaset — the country’s top commercial broadcast group — which is publicly listed in Milan.

No date has been set for the IPO, which the spokesman said was not imminent.

News Corp. recently reported a second-quarter operating loss of $53 million for Sky Italia on revenues up 14%.

Paybox expects to be profitable for the first time this year, thanks partly to an expected surge in subs attracted by summer’s soccer World Cup tournament, to which Sky Italia holds exclusive rights.

Like satcaster BSkyB, its older, bigger, publicly listed British cousin, Sky Italia is experimenting with high-definition TV, though plans to launch the service in Italy have not been announced.

More TV

  • Joe Lewis Exits Amazon Studios; Sharon

    Joe Lewis Exits Amazon Studios; Sharon Tal Yguado Takes Over Scripted Series

    Less than three years after launching Sky Italia, Rupert Murdoch is eyeing an IPO of News Corp.’s budding Italo satcaster. Morgan Stanley has completed a preliminary evaluation of Sky Italia for Murdoch as a first step toward flotation on the Milan bourse, valuing the monopoly paybox, which has 3.6 million subscribers, at E5.79 billion ($6.8 […]

  • Stranger Things Season 2

    Halloween Costume Ideas 2017

    Less than three years after launching Sky Italia, Rupert Murdoch is eyeing an IPO of News Corp.’s budding Italo satcaster. Morgan Stanley has completed a preliminary evaluation of Sky Italia for Murdoch as a first step toward flotation on the Milan bourse, valuing the monopoly paybox, which has 3.6 million subscribers, at E5.79 billion ($6.8 […]

  • Kelly Clarkson

    TV News Roundup: Kelly Clarkson Joins Season 13 of 'The Voice' as Key Adviser

    Less than three years after launching Sky Italia, Rupert Murdoch is eyeing an IPO of News Corp.’s budding Italo satcaster. Morgan Stanley has completed a preliminary evaluation of Sky Italia for Murdoch as a first step toward flotation on the Milan bourse, valuing the monopoly paybox, which has 3.6 million subscribers, at E5.79 billion ($6.8 […]

  • Stranger Things Season 2

    'Stranger Things' Season 2 Reviews: What the Critics Are Saying

    Less than three years after launching Sky Italia, Rupert Murdoch is eyeing an IPO of News Corp.’s budding Italo satcaster. Morgan Stanley has completed a preliminary evaluation of Sky Italia for Murdoch as a first step toward flotation on the Milan bourse, valuing the monopoly paybox, which has 3.6 million subscribers, at E5.79 billion ($6.8 […]

  • Before Bieber, 'Daydream Believer' Took the

    Before There Was Bieber, the Monkees' 'Daydream Believer' Took the Teen World by Storm

    Less than three years after launching Sky Italia, Rupert Murdoch is eyeing an IPO of News Corp.’s budding Italo satcaster. Morgan Stanley has completed a preliminary evaluation of Sky Italia for Murdoch as a first step toward flotation on the Milan bourse, valuing the monopoly paybox, which has 3.6 million subscribers, at E5.79 billion ($6.8 […]

  • ABC Developing Middle Eastern Comedy From

    ABC Developing Middle Eastern Superhero Comedy From Bassem Youssef, Larry Wilmore

    Less than three years after launching Sky Italia, Rupert Murdoch is eyeing an IPO of News Corp.’s budding Italo satcaster. Morgan Stanley has completed a preliminary evaluation of Sky Italia for Murdoch as a first step toward flotation on the Milan bourse, valuing the monopoly paybox, which has 3.6 million subscribers, at E5.79 billion ($6.8 […]

  • "Welcome to the Terra Dome" --

    'Zoo' Canceled After 3 Seasons at CBS

    Less than three years after launching Sky Italia, Rupert Murdoch is eyeing an IPO of News Corp.’s budding Italo satcaster. Morgan Stanley has completed a preliminary evaluation of Sky Italia for Murdoch as a first step toward flotation on the Milan bourse, valuing the monopoly paybox, which has 3.6 million subscribers, at E5.79 billion ($6.8 […]

More From Our Brands

Access exclusive content