Ratings down for most syndies
Most of the syndicated shows were lower in the week ending Jan. 8, with only the magazine shows managing to buck the downtrend.
Viewing was down week to week, falling on average by more than one million viewers, probably because of the extended vacation after New Year’s and the slew of shows still in repeat. There was also disruption on Jan. 2, as some shows were preempted by the Rose Bowl game.
The magazines were the only genre in which every show was up. Leading the pack was “Entertainment Tonight,” up 5% to a 5.4 rating, its highest in six weeks. The score further underlines the show’s superiority as it maintained dominance of the category for the 496th consecutive week.
“Insider Edition” followed with a 3.6 rating, up 9% from last week, “The Insider” was up 7% to 2.9, and “Access Hollywood” increased 17% to 2.8. Fifth place “Extra” rose 4% to a 2.4 rating.
Seven of the 11 daytime yakkers were lower than last week. It was the best of times and the worst of times for “Oprah”: week to week figures showed a 9% increase to a 7.0 rating, but compared with last year Oprah’s rating was down a hefty 19%. “The Montel Williams Show” also dropped 19%, and wound up in a tie for 6th place with a 2.1 rating.
Court shows also suffered, with five out of the seven judges down from last week. The best was “Judge Judy” which moved up 8% to a season high of 5.2, although the show was still down 5% from last year.
Gameshows gathered mixed results, with two higher, one down and one remaining unchanged. “Wheel of Fortune” and “Jeopardy” were both up, with “Wheel” hitting a season high 8.9 rating, a 10% week to week rise. “Who Wants to be a Millionaire?” remained on its season high of 3.3, although the show has been stuck at this level for five weeks now. All of the gameshows were lower compared with last year.
Only one firstrun strip showed any year to year improvement. The “Ellen Degeneres Show’s” rating was 2.5, up 9% from last year.