Leading British indie RDF Media, best known for producing “Wife Swap” on both sides of the Atlantic, has pulled out of a bid for Olga TV, owned by British TV star Paul O’Grady.
RDF balked at the £24 million ($41 million) sought by O’Grady and his business partner, Waheed Alli, ex-owner of Planet 24, the production combo he sold to Carlton TV.
A RDF spokeswoman declined to comment.
Olga TV was set up earlier this year to make “The New Paul O’Grady Show” for terrestrial web Channel 4 following the star’s defection from ITV.
Meanwhile, rumors are circulating that American-owned TWI’s attempt to buy U.K. entertainment specialist Tiger Aspect is nearing completion.
TWI recently bought factual producer Darlow Smithson, known for theatrical docu “Touching the Void,” and is keen to buy other companies to move the business beyond its core sports activities.