“Friday Night Lights” has scored a full-season order from NBC.
Peacock Monday picked up the back nine segs of the Imagine/NBC U Televison-produced pigskin skein, which has been struggling to find an audience in a tough Tuesday night timeslot opposite “Dancing with the Stars” and “NCIS.”
Still, Kyle Chandler starrer has attracted stellar reviews and did decent numbers when NBC tested it Mondays at 10 late last month.
NBC Entertainment prexy Kevin Reilly said the pickup demonstrates the net’s “confidence in (the) appeal and quality” of “Friday Night Lights,” which is a continuation of the Imagine-produced feature of the same name.
Season-to-date, skein is averaging a 2.7 rating/7 share among adults 18-49, with an average audience of 6.7 million viewers.
Peter Berg, Brian Grazer, Jason Katims, David Nevins and Sarah Aubrey are the exec producers.
In addition to “Friday Night Lights,” NBC has also ordered full seasons of “Heroes” and “Studio 60 on the Sunset Strip.” A verdict on “30 Rock” is expected by month’s end, while “20 Good Years” and “Kidnapped” have been essentially canceled.