World Cup brings in 2.17 mil viewers
Australia’s first World Cup game in 32 years rocketed fifth-ranked foreign-language pubcaster SBS into the ratings stratosphere late Monday night.
An average 2.17 million viewers watched the 10:50 p.m.-1:05 a.m. telecast of the Socceroos vs. Japan in the five capital cities; another 731,000 watched in regional markets.
In a cruel twist, SBS could not celebrate its win until Tuesday due to a glitch in ratings equipment that saw the result delayed a day.
Result was SBS’ second-biggest aud ever, incredible considering the late telecast time and the number of viewers watching in public spaces, clubs and pubs. Insiders expected 1.5 million-2 million.
Match on the final night of the Queen’s Birthday long weekend was the highest-rated show of the week, just ahead of “Border Security” (2.16 million viewers) and “Medical Emergency” (1.93 million) on Tuesday night.