'Bailando' bows with more than 5 million viewers
Dance competish “Bailando por un sueno” (Dancing for a Dream) pulled in more than 5 million viewers in its Jan. 22 bow on Univision, pushing the Spanish-language net to the No. 3 spot among auds 18-34 in its Sunday 8-11 p.m. timeslot.
In Los Angeles, it was the top rated show for the time among adults 18-34 and adults 18-49.
Funny thing is, anyone with relatives in Mexico or who keeps up with celebs south of the border will know the winner already, as the show has finished in Mexico.
A production of Televisa, “Bailando” pairs a star, such as novela actress Cynthia Klitbo, with an average Mexican.
“Bailando” bowed in Mexico in August to great success, grabbing an average share well above 40% in its Sunday night slot. The hit show forced rival broadcast TV Azteca to pull its “Bailando por un million” from the same time after eight weeks.
“Bailando” was hosted by comedian Adal Ramones, who is also well known among Univision auds.
Televisa has sold the format to Argentinean production company Ideas del Sur.
Although Univision is relying on Televisa for the dance-reality program, the U.S. net is venturing back into reality programming.
On Jan. 29 season two of its song-competish “Objectivo: fama” (Objective: Fame) will bow with a two-hour spec at 7 p.m.
First season, produced in Puerto Rico with U.S. contestants, was a big hit for Univision last year.
Season two will lead into “Bailando” for the rest of the dance competish’s run, perhaps giving the latter longer legs in the ratings even if the suspense is diminished for some auds.