LONDON — Channel operator and production company Optimistic Entertainment is setting up shop in L.A. to produce U.S. versions of its interactive entertainment formats.
London-based Optimistic, which makes music quizzer “Pop the Q” for MTV and a local version of E! Entertainment’s weekly flagship gossip show “Celebrity Soup,” has already shot a pilot of its breakout hit “Flipside TV” for a U.S. cable channel and further deals are in the pipeline, per CEO David Brook.
Managing director Carolyn Maze, who will head the L.A. office, said Optimistic hopes to be in production on its first U.S. series this year.
“Flipside TV” was picked up by Channel 4 and the Paramount Comedy Channel in the U.K.
The company runs digital channel QuizNation produces ITV2’s daily quizzer “Play Sudoku.”
Launched in 2002 by Brook, who was previously director of strategy, marketing and sport at Channel 4, and Jasper Smith, the former CEO of interactive TV outfit Static 2358, Optimistic has ramped up its international business since floating on London’s Alternative Investment Market in 2005.