You will be redirected back to your article in seconds

Mushrooms put magic into Spanish TV

TVC skein tops its timeslot, scoring third season highs of 30.7%

BARCELONA — Talk about magic mushrooms.

Catalonia, Spain’s richest region, is spacing out on docuseries “Cacadors de bolets” (Mushroom Hunters) that shows people, well, hunting for mushrooms.

Aired by pubcaster TVC in primetime on Mondays, the 20-minute skein tops its timeslot, scoring third season highs of 30.7% shares by mid-October.

Why the extraordinary appeal?

Mushrooms, for Catalans, are a Golden Fleece. Every weekend, traffic clogs Pyrenees valleys harboring top crops as hunters search for their prey.

In one October episode, “Blood, Sweat and Mushrooms,” off-roaders slither down dirt tracks as “Mission: Impossible’s” theme kicks in. Out jumps a family with two children straining at the leash. They penetrate the shadowy woods, struggling manfully with the shrubbery.

Hand-held camerawork adds comic edge. “Collons, pare!” (Big balls, Dad!) suddenly wails the son pointing at a Saffron Milk Cup, a pale-orange, plate-domed’shroom.

Congregated, the hunters grill mushrooms with garlic and parsley.

Cut to a coda: three old codgers swap shaggy mushroom tales.

“Mushroom’s” auds push one million, clearly hooking viewers who couldn’t tell a Trumpet of Death (black, trumpet-shaped) from a ground-to-air rocket launcher.

“France, Italy, Spain and Japan love mushrooms. Argentina, the U.K. don’t,” explains show director Jordi Viader.

Maybe “Mushroom Hunters” is proof that shows with a singular vision — and you don’t get much more singular than a show that headlines the orange-capped Amanita Caesarea mushroom — can break out from its niche.

At the very least, it has brought TVC ratings to a pleasant simmer.

More TV

  • American Music Awards Alessia Cara

    American Music Awards: What You Didn't See on TV

    BARCELONA — Talk about magic mushrooms. Catalonia, Spain’s richest region, is spacing out on docuseries “Cacadors de bolets” (Mushroom Hunters) that shows people, well, hunting for mushrooms. Aired by pubcaster TVC in primetime on Mondays, the 20-minute skein tops its timeslot, scoring third season highs of 30.7% shares by mid-October. Why the extraordinary appeal? Mushrooms, […]

  • Tig Notaro Writers Room

    Tig Notaro on Louis C.K. Scandal: Only Positive Is 'Victims Were Not Told They're Lying Anymore'

    BARCELONA — Talk about magic mushrooms. Catalonia, Spain’s richest region, is spacing out on docuseries “Cacadors de bolets” (Mushroom Hunters) that shows people, well, hunting for mushrooms. Aired by pubcaster TVC in primetime on Mondays, the 20-minute skein tops its timeslot, scoring third season highs of 30.7% shares by mid-October. Why the extraordinary appeal? Mushrooms, […]

  • The L Word

    'The L Word' Sequel Series Taps Marja-Lewis Ryan as Showrunner

    BARCELONA — Talk about magic mushrooms. Catalonia, Spain’s richest region, is spacing out on docuseries “Cacadors de bolets” (Mushroom Hunters) that shows people, well, hunting for mushrooms. Aired by pubcaster TVC in primetime on Mondays, the 20-minute skein tops its timeslot, scoring third season highs of 30.7% shares by mid-October. Why the extraordinary appeal? Mushrooms, […]

  • Marvel's Runaways

    Our Staff Picks: TV Shows to Watch the Week of Nov. 20, 2017

    BARCELONA — Talk about magic mushrooms. Catalonia, Spain’s richest region, is spacing out on docuseries “Cacadors de bolets” (Mushroom Hunters) that shows people, well, hunting for mushrooms. Aired by pubcaster TVC in primetime on Mondays, the 20-minute skein tops its timeslot, scoring third season highs of 30.7% shares by mid-October. Why the extraordinary appeal? Mushrooms, […]

  • Della Reese dead

    Della Reese, 'Touched by an Angel' Star and R&B Singer, Dies at 86

    BARCELONA — Talk about magic mushrooms. Catalonia, Spain’s richest region, is spacing out on docuseries “Cacadors de bolets” (Mushroom Hunters) that shows people, well, hunting for mushrooms. Aired by pubcaster TVC in primetime on Mondays, the 20-minute skein tops its timeslot, scoring third season highs of 30.7% shares by mid-October. Why the extraordinary appeal? Mushrooms, […]

  • Adolfo Lagos Televisa Executive Murdered

    Televisa Executive Adolfo Lagos Killed Near Mexico City

    BARCELONA — Talk about magic mushrooms. Catalonia, Spain’s richest region, is spacing out on docuseries “Cacadors de bolets” (Mushroom Hunters) that shows people, well, hunting for mushrooms. Aired by pubcaster TVC in primetime on Mondays, the 20-minute skein tops its timeslot, scoring third season highs of 30.7% shares by mid-October. Why the extraordinary appeal? Mushrooms, […]

  • CBS Warns of Blackout for Dish

    CBS Warns of Blackout for Dish Subscribers

    BARCELONA — Talk about magic mushrooms. Catalonia, Spain’s richest region, is spacing out on docuseries “Cacadors de bolets” (Mushroom Hunters) that shows people, well, hunting for mushrooms. Aired by pubcaster TVC in primetime on Mondays, the 20-minute skein tops its timeslot, scoring third season highs of 30.7% shares by mid-October. Why the extraordinary appeal? Mushrooms, […]

More From Our Brands

Access exclusive content