Mart effort spurs Brits

New sales initiative pays off

LONDON — British independent TV producers estimate they generated business worth more than £7 million ($13 million) as a result of a sales initiative launched at last month’s Mipcom trade show in Cannes.

The 33 producers based at the first U.K. Indies pavilion, a joint venture of producers lobby group Pact and the U.K. government, were able to meet and develop relationships with a range of potential clients.

These included international broadcasters, co-production partners, DVD labels and distributors.

“The U.K. Indies pavilion was a great success. Not only did it do its job as an incubator for small U.K. producers keen to gain a greater understanding of the demands of producing for the international marketplace, it generated revenue for the U.K. too,” said Pact CEO John McVay. “Conversations are already under way for a U.K. Indies pavilion at Mip TV, and we hope it will become a regular fixture in the Palais.”

According to Daily Variety corporate sibling Reed Midem, which runs Mipcom, 12,509 TV professionals attended the sales fest from 98 countries.

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